Quantifying the Impact of Product Choices

Broad Impacts of Toxic Chemicals
One way researchers quantify the impact of chemicals is to consider the broad economic impacts of chemical exposures. Evidence increasingly shows that toxic chemical exposures may be costing the USA billions of dollars and millions of IQ points. One recent study estimates that certain endocrine-disrupting chemicals cost the United States $340 billion each year. This is a staggerring 2.3% of the US gross domestic product.1 And that is for only a subset of the hazardous chemicals that surround us every day. These numbers provide important context for the larger discussion of toxic chemical use, but cannot easily be tied to daily decisions about specific materials.

Market Scale Impacts
For years, Habitable has been targeting orthophthalates in vinyl flooring as a key chemical and product category combination to be avoided. Orthophthalates can be released from products and deposited in dust which can be inhaled or ingested by residents—particularly young children who crawl on floors and often place their hands in their mouths3. By systematically reducing chemicals of concern in common products, we can all work together to continue to affect this scale of change in the marketplace and keep millions more tons of hazardous chemicals out of buildings.

Impacts on the Project Scale
Context is key for understanding the impact chemical reduction or elimination can have—a pound of one chemical may not have the same level of impact as a pound of another chemical. But, given the right context, this sort of calculation may prove useful as part of a larger story. The following examples provide context for the story of different impacts of different chemicals. 

• Small decisions, big impacts: While many manufacturers and retailers have phased out hazardous orthophthalate plasticizers, some vinyl flooring may still contain them. If we consider an example affordable housing project, avoiding orthophthalates in flooring can keep dozens of pounds of these hazardous chemicals out of a single unit (about the equivalent of 10 gallons of milk).4 For a whole building, this equates to several tons of orthophthalates that can be avoided.5 It is easy to see how this impact quickly magnifies in the context of a broader market shift.
   
• Little things matter: Alkylphenol ethoxylates (APEs) in paints are endocrine-disrupting chemicals make up less than one percent of a typical paint. In this case, by making the choice to avoid APEs, a couple of pounds of these hazardous chemicals are kept out of a single unit (about the equivalent of a quart of milk). This translates to a couple of hundred pounds kept out of an entire building.6 This quantity may seem small compared to the tons avoided in the phthalate example above, but little things matter. Small exposures to chemicals can have big impacts, particularly for developing children.7 And, since our environments can contain many hazardous chemicals, and we aren’t exposed to just a single chemical at a time, these exposures stack up in our bodies.8
• Reducing exposure everywhere: Choosing products without hazardous target chemicals keeps them out of buildings, but can also reduce exposures as these products are manufactured, installed, and disposed of or recycled. Some chemicals may have impacts that occur primarily outside of the residence where they are installed, but these impacts can still be significant. Polyvinyl chloride (PVC), for example, a primary component of vinyl flooring, requires toxic processes for its production and can generate toxic pollution when it is disposed of. Manufacturing of the PVC needed to create the vinyl flooring for one building as described above can release dozens of pounds of hazardous chlorinated emissions, impacting air quality in surrounding communities.9 These fenceline communities are often low-income, and suffer from disproportionate exposure in their homes, through their work, and from local air pollution. If choosing non-vinyl flooring for a single building can help reduce potential exposure to hazardous chlorinated emissions in these fenceline communities, imagine the potential impacts of avoiding vinyl on a larger scale!

In addition to information about target chemicals to avoid, our Informed™ product guidance provides recommendations of alternative types of materials that are typically better from a health hazard perspective and includes steps to work toward the goal of full transparency of product content and full assessment of chemical hazards. This framework can help ensure that toxic chemicals and  regrettable substitutions are avoided.

Each decision you make about the materials you use, each step toward using healthier products, can have big impacts within a housing unit, a building, and in the broader environment. Collectively, these individual decisions also influence manufacturers to provide better, more transparent products for us all. Ultimately, this can reduce the hazardous chemicals not just in our buildings but also in our bodies.